Get a Unique Domain
In order to make your website a brand you need a memorable domain relevant to your blog niche. It should be impressive and interesting and should be .com, .net or .org.
Design a Relevant Logo and Favicon
You should have your website name’s logo but in a simple manner, that should be created as per domain name and blog type with perfect color combination of your theme. In order to make your website a brand you may also create a favicon that will appear in the tab of browser, a favicon could look like your website logo, that can be used as social media icons as well.
Set Site Title and Tagline
The title of your website could be the name or log of your website, however you may select a tag line for your website. The tagline should be a short description to describe, what your blog is about. The tagline should not be more than 8 words.
Choose Your Colors and Fonts
The unique combination of website color and background may help you to make your website a brand. You just need to choose a unique background and easy to ready font color. Several of the Google fonts will help you to choose a unique font for your website content and menu bars. You may also select a color for permalinks of on your pages.
The sidebar of your website can play a vital role to make your website a brand over the internet. The regular visors of your website know what type of content placed on which place of your webpage. So set a permanent place for recent posts, recent comments, social media icons and trendy posts of your blog. This practice will help the visitors to understand your website.
Stick with Niche Content
While running a niche website don’t forget your special content, which is the idea of your blog. Keep sharing how-tos, tips & tricks and resources to convert WordPress blog into a brand.