This is a permanent URL of a single blog post that included categories along with the name of site and title of the post. The other bloggers or you can use these permalinks to link to your posts, to send it other or to share on social media sites.
Once a permalink created and index in the search engine, it should never be change, as it would give the 404 error.
To set up a permalink for WordPress should be one of the initial tasks after installing a site on WordPress. It is not a hard task and not a time taking process but it will improve your site ranking and make it attractive for the search engines.
See More: WordPress Plugins for URL Shortener
The crawlers of search engines identify your blog post by finding permalinks, there are many permalink structures are available for WordPress sites, you should have to choose it according to needs and requirements.
/category/postname, and /postname/ permalink structures are one of the best structures for WordPress blogs. However, the /postname/ structure is not a bad choice for every type of blog.
There are 6 different WordPress Permalink Structures offered by WordPress here we are going to explain the different permalink arrangements.
These are five default link structures for all WordPress users they can use any of them.
- Default: (it included only sitenaem/category/post_id)
- Day & name: (it included sitenaem/category/year/monthnum/day/postname/)
- Month & name: (it included: sitenaem/category/year/monthnum/postname/)
- Numeric: (it included: sitenaem/category/archives/post_id)
- Post name: (it included: sitenaem/category/postname/)
- Custom Structure (you can set it by your own)
If you talk about WPstand.com we are using Custom WordPress Permalink Structure, as there is a choice to edit the post URL as we want. If we have a lengthy post title by using Custom Structure we can make it short and understandable for for both parties the readers and search engines.