This has made my day when I had gone through to the Matt Cutts posts at his own blog, while since couple of months we were hanging around the guests, chilling together by passing and sharing the content pieces which may think to be useful for our readers – now forcefully we got to think – we should stop this because a one more Google devil is being created by the experts. Guest blogging wasn’t on the sight of experts – with no reason Google has developed a webspam algorithm for blog owners sharing information with each other without doing fair transfers of content.
Here I would like to bring in notice the certain shot points of Matt Cutts about guest blogging:
As he says:
- It isn’t anymore a good practice in 2014
- You would most likely be spammed if caught a guest blogging
- Without mentioning a proper referencing and citation – you won’t be able to survive in blog world
- That was the other door opened and got omitted from the Google minds
- A legitimate behavior is demanded in SEO world
One more interesting thing I wondered a lot that matt is saying he received such kind of offering of guest blogging – for his blog too – he says the guest tried harder to convince me for the guest relations and wanting me to post his piece on my blog – “God if that email was the major reason to bring the prohibition of guest posting in matt’s mind, then that guest is hell stupid – but wait a minute,
Why we think ourselves a bondage followers of matts – no one is around the world who storms ones brain like him,
Yeah exactly that was the one named Rand Fishkin– a CEO of Moz Blog demonstrated in White Board Friday – was the person who identified the same problem case just a couple of days ahead from the official announcement of Matt Cutts – “Well we are not here to treat our bloggers by sticking a fork on their earnings by implicating the assertions of both experts” – we are just here to guide bloggers about the safe exit or a loop hole that can get them through safely from such dilemma.
Fairly we know a spammy posting is rigorously illegal – to do it with a purpose – we have got out these ways:
- Build credibility
- Increase traffics
- New exposures for new visitors
These above are the points which we forgot to have in our strategies – so let us head to be a better guest poster.
See how these points can benefit the guest poster as well as a publisher:
Develop a good relationship – with the publisher instead sending spammy emails to convince on the piece
Give him a complete research work – or a pitch of content series – rather giving a single post
Typically – do not try to change a tradition – as we see lots of contributors on big sites – Just try to show yourself as an expert contributor except a guest author
Don’t let the publisher to publish your content with his own author account – force him to make an expert contributor account at his site and present you like a contributor with your own real name.
Make sure you have an authorship account in Google – which appears you on SERPs with your lovely photo.
For publisher – go back to the author again if his piece is being appreciated by the readers – if another topic is demanding by the audience then let him know and ask him for more informational stuff.